Using ________,e-commerce marketers serve up customised ads on Web sites based on a customer's prior online activity.

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Behavioural targeting is a technique that uses a customer's prior online activity to customize ads on websites. This allows e-commerce marketers to show ads that are more relevant to customers, increasing the chances of a sale. Archetypes refer to universal symbols and patterns in human behavior, motivational research seeks to understand the underlying motivations behind consumer behavior, and geodemography is the practice of using geographic information to analyze consumer behavior. None of these techniques specifically relate to customizing ads based on prior online activity.

Using ________,E-Commerce Marketers Serve Up Customised Ads on Web Sites