If a market researcher was constructing questions to address sensitive issues such as individual consumption of alcoholic beverages,the researcher might be better served to utilize which of the following questioning approaches?
A)direct
B)indirect
C)balanced
D)unbalanced
E)none of these

Question

Quizplus · Accepted Answer

An indirect questioning approach would be more appropriate when dealing with sensitive issues such as individual consumption of alcoholic beverages. This approach would help to reduce potential discomfort or reluctance to answer personal questions while still obtaining the necessary information. Indirect questions ask about a behavior in a more general way rather than directly asking about personal habits. This can help respondents to feel more comfortable and willing to answer truthfully.

If a Market Researcher Was Constructing Questions to Address Sensitive