When the percentage of responses that selected the top scale category is reported,this is referred to as a ______________score.
A)purchase intent
B)top tier
C)top box
D)constant sum
E)none of these

Question

Quizplus · Accepted Answer

A top box score refers to the percentage of responses that selected the highest category on a rating scale, often referred to as the top box. This can be useful in determining the proportion of respondents who have a strong positive or negative sentiment towards a particular topic or product.

When the Percentage of Responses That Selected the Top Scale