Randy is shopping for an all-in-one printer/copier/scanner/fax machine. He decides to purchase a certain model because it has the highest price, so Randy assumes it must have the highest quality. Randy has applied a(n) ____ in making his decision.
A) data structure
B) reference price
C) database
D) information rule
E) qualitative analysis

Question

Quizplus · Accepted Answer

Randy is using an "information rule," a heuristic or mental shortcut, where he associates higher price with higher quality to make his decision. This simplifies the decision-making process by applying a general rule of thumb rather than evaluating all available information in detail.

Randy Is Shopping for an All-In-One Printer/copier/scanner/fax Machine