Information rules do all of the following except
A) shorten the time spent analyzing choices.
B) correctly guide marketing decision makers.
C) help both managers and consumers make decisions.
D) remain valid forever once they are established.
E) emerge when research confirms the same results in repeated trials.

Question

Quizplus · Accepted Answer

Information rules may need to be updated or revised as new information or research becomes available, so they may not remain valid forever once established.

Information Rules Do All of the Following Except