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Business
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Strategic Management
Quiz 1: Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage
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Question 41
Multiple Choice
Systematic errors in the decision-making process are most often caused by:
Question 42
Multiple Choice
Feelings of personal responsibility for a project are most likely to lead to:
Question 43
Multiple Choice
Which of the following is not a characteristic of well-constructed goals?
Question 44
Multiple Choice
Strategy formulation refers to the:
Question 45
Multiple Choice
The first component of the strategic management process is:
Question 46
Multiple Choice
The scenario approach to strategic planning involves:
Question 47
Multiple Choice
Roza Munoz oversees the overall operations of Maxwell Coffee House which is one of the divisions of Kraft Foods Company. Roza is also responsible for the overall performance of the business division. Which of the following is not likely to be one of Roza's responsibilities?
Question 48
Multiple Choice
More people seem to fear a snake bite than a dog bite, and yet statistically one is more likely to be bitten by a dog than by a snake. This is because people tend to estimate the probability of an outcome based on how easy the outcome is to imagine. This represents which of the following cognitive biases?
Question 49
Multiple Choice
Beta Corp., a gaming software company, recently launched a new game. The target audience identified by the company was the age group of 12-18 years. The advertising and marketing strategies were designed exclusively to target this age group. However, sales data revealed individuals who belong to the age bracket 18-25 years were the ones who actually bought the game. The managers at Beta Corp. decided to redesign their marketing strategies to position the game as something that people of all ages would enjoy. The company's decision to modify its product positioning demonstrates:
Question 50
Multiple Choice
In a typical scenario planning exercise:
Question 51
Multiple Choice
Which of the following statements is true about a SWOT analysis?
Question 52
Multiple Choice
Which of the following statements is true about emergent strategies?
Question 53
Multiple Choice
Devil's advocacy:
Question 54
Multiple Choice
A company, at its inception, states that its goal is "to provide the best customer service possible." Which of the following best describes this objective?
Question 55
Multiple Choice
Which of the following statements is true about the feedback loop in the context of strategy implementation?
Question 56
Multiple Choice
A company's mission:
Question 57
Multiple Choice
Which of the following cognitive biases occurs when decision-makers allocate even more resources to a project after they receive feedback that the project is failing?