Companies that successfully differentiate a product often charge _____ prices for them.
A) premium
B) exorbitant
C) low
D) average
E) escalating

Question

Quizplus · Accepted Answer

Companies that successfully differentiate their product are able to create a unique value proposition, which allows them to charge a premium price for their product. This is because the customers perceive the product to be superior or provide added value, which justifies the higher price point.

Companies That Successfully Differentiate a Product Often Charge _____ Prices