In case of emergence of a disruptive technology, established companies should:
A) avoid investing in newly emerging technologies that may ultimately become disruptive technologies.
B) ask customers "Are you interested in this new technology?"
C) acquire newly emerging companies that are pioneering potentially disruptive technologies.
D) reduce costs on research and development activities.
E) avoid commercializing new technologies.

Question

Quizplus · Accepted Answer

Established companies should acquire newly emerging companies that are pioneering potentially disruptive technologies to stay ahead of the competition and remain relevant in the market. This will provide them with access to the new technology and the skills required to successfully market and commercialize it. Avoiding investment in new technologies or reducing research and development activities can result in the company becoming obsolete as the market evolves. Asking customers if they are interested in new technology may not be sufficient, as disruptive technologies often create new markets that customers may not be aware of or may not see the need for until the technology is introduced. Avoiding commercializing new technologies can also be counterproductive, as the company may miss out on potential opportunities to generate revenue and develop a competitive advantage.

In Case of Emergence of a Disruptive Technology, Established Companies