Horizontal integration in an industry tends to:
A) increase the cost structure.
B) increase product differentiation.
C) undermine the company's competitive advantage.
D) increase rivalry within the industry.
E) reduce bargaining power over suppliers and buyers.

Question

Quizplus · Accepted Answer

Horizontal integration can increase product differentiation by allowing a company to offer a wider range of products or services, thereby enhancing its market position and appeal to customers.

Horizontal Integration in an Industry Tends To