Adam's boss tells him that their company is pursuing the strategy of horizontal integration. Which of the following is true of this scenario?
A) The company will acquire one of its suppliers.
B) The company will buy or merge with one of its rivals.
C) The company will begin to distribute its own products.
D) The company will change the organizational structure to make it more flat.
E) The company will merge with another company that belongs to a different industry.

Question

Quizplus · Accepted Answer

Horizontal integration refers to a company expanding its business by acquiring or merging with a similar or a competing company. In this scenario, the company is pursuing horizontal integration, which means that it will buy or merge with one of its rivals.

Adam's Boss Tells Him That Their Company Is Pursuing the Strategy