A store that sets its prices at the same level as the store across the mall is using the pricing objective of ________.
A) creating an image
B) status quo pricing
C) achieving greater market share
D) achieving social objectives
E) building traffic

Question

Quizplus · Accepted Answer

The store is using the pricing objective of status quo pricing, which means setting prices at the same level as competitors to maintain current market share.

A Store That Sets Its Prices at the Same Level