A manufacturer of yachts sets its prices high above its competitors.This is an example of the pricing objective of ________.
A) achieving social objectives
B) creating an image
C) cutting costs to survive
D) building traffic
E) maximizing sales

Question

Quizplus · Accepted Answer

The manufacturer is setting high prices to create a premium image for its yachts. This pricing objective is aimed at differentiating its product from competitors and positioning it as a higher quality, more prestigious option.

A Manufacturer of Yachts Sets Its Prices High Above Its