Question 1

What is the last real check a firm has on the feasibility of its selected strategy?
A) budget planning
B) standard operating procedure development
C) exit strategy development
D) program development and execution
E) tactic developments

Accepted Answer

The answer of What is the last real check a...

Question 2

Which defensive tactic did P&G use when they test marketed their liquid bleach product in an attempt to scare Clorox into retreating from their detergent market?
A) lower the inducement for attack
B) bypass attack
C) increase expected retaliation
D) flanking maneuver
E) raise structural barriers

Accepted Answer

P&G used the tactic of increasing expected retaliation by test marketing their liquid bleach product, which signaled to Clorox that P&G was willing to compete aggressively in the detergent market. This tactic was intended to deter Clorox from further expanding their presence in the detergent market.

Question 3

What is synergy? According to Goold and Campbell,what are the six forms it can take?

Accepted Answer

The answer of What is synergy? According to Goold and...

Question 4

Which market location tactic is being used when a company attempts to cut the market out from under the established defender by offering a new type of product that makes the competitor's product unnecessary?
A) flanking maneuver
B) bypass attack
C) encirclement
D) guerrilla warfare
E) frontal assault

Accepted Answer

This tactic is known as a bypass attack, as the company is attempting to bypass the established defender's product by offering a new alternative that makes their product unnecessary.

Question 5

After programs have been developed,the budget process begins.

Accepted Answer

The budget process usually follows after the development of programs to allocate funds for their implementation.

Question 6

Standard operating procedures typically detail the various activities that must be carried out to complete a corporation's programs.

Accepted Answer

Standard operating procedures (SOPs) are specific guidelines or instructions that detail the steps and activities necessary to complete a task or process. SOPs are used in many settings, including corporations, to ensure that activities are carried out consistently and efficiently.

Question 7

An offensive tactic usually takes place in the firm's own current market position.

Accepted Answer

An offensive tactic in business strategy typically aims to attack competitors or enter new markets, rather than focusing solely on the firm's current market position.

Question 8

When Yamaha entered the market with a broader range of pianos,keyboards,and other musical instruments,it was using which offensive tactic?
A) flanking maneuver
B) frontal assault
C) encirclement
D) bypass attack
E) guerilla attack

Accepted Answer

Encirclement involves launching a broad offensive on several fronts, much like Yamaha did by entering the market with a wide range of products, aiming to capture a larger share of the market by appealing to various segments.

Question 9

Which of the following is not true of defensive tactics?
A) Defensive tactics aim to lower the probability of attack.
B) Defensive tactics divert attacks to less threatening avenues.
C) Defensive tactics lessen the intensity of an attack.
D) Defensive tactics reduce short-term profitability to ensure long-term profitability.
E) Defensive tactics include a frontal assault.

Accepted Answer

Defensive tactics do not include a frontal assault, as that would be considered an offensive tactic. Defensive tactics are focused on protecting and defending against an attack, not initiating one.

Question 10

Microbreweries that make beer for sale for local customers use guerilla warfare against national brewers like Anheuser-Busch.

Accepted Answer

Microbreweries often rely on creative marketing strategies and word-of-mouth to compete with larger, nationally recognized breweries. This can include hosting events, offering unique and limited edition brews, and creating a strong local presence in the community. These tactics can be considered a form of guerilla warfare against larger competitors.

Question 11

Job enlargement is the movement of workers through several jobs to increase variety.

Accepted Answer

Job enlargement involves increasing the variety and complexity of tasks assigned to a worker, not moving them through several jobs.

Question 12

Which of the following is not an offensive tactic?
A) frontal assault
B) flanking maneuver
C) guerilla warfare
D) raising structural barriers
E) encirclement

Accepted Answer

Raising structural barriers is a defensive tactic, not an offensive one. The other options are all offensive tactics.

Question 13

One of the goals to be achieved in strategy implementation is synergy between and among functions and business units.

Accepted Answer

Synergy between functions and business units is important for successful strategy implementation as it helps to ensure that all departments are working towards the same goals and objectives, and that resources are used efficiently and effectively across the organization. Without this synergy, there is a risk of duplication, inefficiencies, and conflicting priorities that can hinder progress towards achieving strategic objectives.

Question 14

The purpose of a program or tactic is to make the strategy action-oriented.

Accepted Answer

Programs or tactics provide specific actions and steps to be taken to execute a strategy. Without them, a strategy may remain a high-level plan without any actionable steps.

Question 15

Which market location tactic did Texas Instruments use when they avoided direct competition with Intel by developing cell phones,medical devices,and consumer electronics rather than computers?
A) flanking maneuver
B) bypass attack
C) encirclement
D) guerrilla warfare
E) frontal assault

Accepted Answer

The flanking maneuver is a tactic that involves avoiding direct competition with a stronger competitor by developing products that serve markets where the competitor is not well-established. Texas Instruments used this tactic by shifting its focus to cell phones, medical devices, and consumer electronics to avoid direct competition with Intel in the computer market. They successfully carved out a niche in these markets and became a leader in those industries.

Question 16

Which defensive tactic was used by Southwest Airlines when deliberately keeping their prices low and constantly investing in cost-reducing measures?
A) guerilla warfare
B) lower the inducement for attack
C) encirclement
D) raise structural barriers
E) increase expected retaliation

Accepted Answer

Lowering the inducement for attack is a defensive tactic that involves reducing the benefits or attractiveness of attacking a company. By deliberately keeping their prices low and investing in cost-reducing measures, Southwest Airlines made themselves less attractive as a target for competitors to attack.

Question 17

The first company to manufacture and sell a new product or service is referred to as a pioneer.

Accepted Answer

This statement is true. A pioneer is a company that brings a new product or service to the market before any other company does.

Question 18

Once in place,procedures seldom have to be updated to reflect changes in technology or strategy.

Accepted Answer

Procedures should be regularly reviewed and updated to ensure they remain effective and relevant, especially in response to changes in technology or strategy.

Question 19

Successful late movers tend to be large firms with considerable resources and related experience.

Accepted Answer

Late movers, meaning companies that enter a market after others have already established themselves, often need to have considerable resources and experience to compete effectively. Smaller firms may struggle to catch up to established competitors, but larger firms may have the advantage of being able to leverage their existing resources and expertise to quickly establish themselves in the market.

Question 20

Which market location tactic is being used when a company goes head to head with its competitor matching in every category from price to promotion to distribution channel?
A) flanking maneuver
B) bypass attack
C) encirclement
D) guerrilla warfare
E) frontal assault

Accepted Answer

When a company goes head to head with its competitor, matching in every category from price to promotion to distribution channel, it is called a frontal assault. It is the most common market location tactic used by companies to directly compete with their rivals.

Quiz 10: Strategy Implementation: Organizing and Structure

What is the last real check a firm has on the feasibility of its selected strategy?

Which defensive tactic did P&G use when they test marketed their liquid bleach product in an attempt to scare Clorox into retreating from their detergent market?

What is synergy? According to Goold and Campbell,what are the six forms it can take?

Which market location tactic is being used when a company attempts to cut the market out from under the established defender by offering a new type of product that makes the competitor's product unnecessary?

After programs have been developed,the budget process begins.

Standard operating procedures typically detail the various activities that must be carried out to complete a corporation's programs.

An offensive tactic usually takes place in the firm's own current market position.

When Yamaha entered the market with a broader range of pianos,keyboards,and other musical instruments,it was using which offensive tactic?

Which of the following is not true of defensive tactics?

Microbreweries that make beer for sale for local customers use guerilla warfare against national brewers like Anheuser-Busch.

Job enlargement is the movement of workers through several jobs to increase variety.

Which of the following is not an offensive tactic?

One of the goals to be achieved in strategy implementation is synergy between and among functions and business units.

The purpose of a program or tactic is to make the strategy action-oriented.

Which market location tactic did Texas Instruments use when they avoided direct competition with Intel by developing cell phones,medical devices,and consumer electronics rather than computers?

Which defensive tactic was used by Southwest Airlines when deliberately keeping their prices low and constantly investing in cost-reducing measures?

The first company to manufacture and sell a new product or service is referred to as a pioneer.

Once in place,procedures seldom have to be updated to reflect changes in technology or strategy.

Successful late movers tend to be large firms with considerable resources and related experience.

Which market location tactic is being used when a company goes head to head with its competitor matching in every category from price to promotion to distribution channel?