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International Business Law Study Set 1
Quiz 17: Licensing Agreements and the Protection of Intellectual Property Rights
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Question 41
Essay
Exhibit 17-1 Accuraphoto USA (AUSA) owns the "Accuraphoto" trademark in the United States. AUSA produces the "SureShot" camera, which is known to consumers as a moderately priced quality product. AUSA entered into a contract with Honshu Photographic, Inc. (HPI), a Japanese corporation. Pursuant to the terms of the contract, HPI was permitted to manufacture and market "SureShot" cameras utilizing the "Accuraphoto" trademark in return for payment of royalties based upon a percentage of HPI's sales. After producing "SureShot" cameras for a short time at its Japanese facility, HPI moved production to its facility in the Philippines in order to reduce labor costs. The cameras produced at the Philippine facility utilized the "Accuraphoto" trademark but were marketed under the name "SharpShot." Additionally, these cameras contained improved electronic features incorporated into the product by HPI engineers. Despite the inclusion of these improvements, "SharpShot" cameras proved to be of inferior quality. Furthermore, "SharpShot" cameras have begun to show up on the shelves of U.S. discount retailers such as K-Mart and Wal-Mart. Additionally, several "SharpShot" cameras have been sent by American consumers to AUSA's American facilities for repair. Finally, HPI has refused to share access with AUSA to the electronic improvements incorporated into the "SharpShot" on the basis that they are confidential proprietary information. -Refer to Exhibit 17-1.What remedies may AUSA seek against HPI as a result of its conduct? What do these remedies provide?
Question 42
Multiple Choice
Transfer agreements in Japan and some newly developed countries such as Korea require:
Question 43
Multiple Choice
The patent protection treaty that gives a trademark holder in any signatory country a twelve-month period of priority within which to make similar applications in other signatory countries is known as:
Question 44
Multiple Choice
The greatest protection offered to the holder of intellectual property rights comes from:
Question 45
Essay
Assess the relative merits of producing a new product or technology abroad as opposed to domestically.
Question 46
Multiple Choice
When it seems likely that a licensee may develop improvements in the licensed technology,a licensor may wish to include a ____ in the license agreement.
Question 47
Essay
Develop a document that proposes international standards for trademark licensing or use by a subsidiary (or sale to a third party)of copyrighted material.
Question 48
Multiple Choice
The three types of regulatory schemes for transfer agreements that exist include all but which of the following:
Question 49
Essay
Compare and contrast the risks of international licensing to a company versus those associated with trading goods.
Question 50
Multiple Choice
The TRIPS Agreement:
Question 51
Multiple Choice
The importation of foreign-made trademarked merchandise into the U.S.for sale in competition with the U.S.trademark owner's own merchandise made in the U.S.is referred to as: