Question 1

An organization decides to launch a social marketing program.Which of the following is most likely to be the objective of this program?

Accepted Answer

Social marketing programs are designed to apply marketing principles to social issues, such as promoting healthy behaviors or encouraging environmental sustainability. Option B and D focus on increasing awareness of a product or service, while option A and E focus on organizational productivity and profitability, respectively.

Question 2

Which of the following refers to the inclusion of a product in nontraditional situations, such as in a scene in a movie or TV program?

Accepted Answer

Product placement refers to the inclusion of a product in nontraditional situations, such as in a scene in a movie or TV program.

Question 3

Which of the following is a legislation that establishes the standards and requirements for the safety and sanitation of products?

Accepted Answer

The Health Canada Food and Drug Act establishes the standards and requirements for the safety and sanitation of products such as food, drugs, and medical devices in Canada. It outlines regulations for product labelling, packaging, and advertising, as well as sets penalties for non-compliance.

Question 4

The country of Devenopolis uses mass media advertisements to promote its tourist places, educational institutions, and industrial corporations in other countries.Devenopolis uses _____ advertising.

Accepted Answer

Devenopolis uses institutional advertising to promote its tourist places, educational institutions, and industrial corporations in other countries. Institutional advertising is a type of advertising that aims to create a favorable image for a company, industry, or nation rather than promoting a specific product or service.

Question 5

The Slivereen Charity is a charitable organization working for the welfare of people in underdeveloped countries.The firm uses mass media advertisements in developed countries to generate funds for their initiatives in the underdeveloped countries.These advertisements are best categorized as:

Accepted Answer

The advertisements by Slivereen Charity aim to raise funds for charitable initiatives in underdeveloped countries and serve the public interest by encouraging people to contribute. Therefore, they can be categorized as public service announcements.

Question 6

Canada's Competition Bureau enforces laws relating to:

Accepted Answer

The Canada Competition Bureau is primarily concerned with ensuring fair competition in the marketplace, which includes enforcing laws against misleading advertising and deceptive marketing practices to protect consumers and businesses.

Question 7

Feedz Inc.is a leading manufacturer of edible plants and processed items.Robert, a retail shop owner, identifies that the nutrition labels of the company's products are inaccurate and incomplete.Which of the following is a law that would be most helpful to Robert for suing Feedz Inc.with regard to public welfare?

Accepted Answer

The Health Canada Food and Drug Act regulates the manufacturing, labeling, and distribution of food products in Canada. It is designed to protect public health and safety by ensuring that food products are accurately labeled and contain no harmful substances. Robert could use this law to sue Feedz Inc. for inaccurate and incomplete nutrition labels on their products, which could potentially harm the health of consumers.

Question 8

Advertisements that focus on public welfare and are generally sponsored by nonprofit institutions, civic groups, religious organizations, trade associations, or political groups can be best categorized as:

Accepted Answer

Advertisements that focus on public welfare and are sponsored by nonprofit institutions, civic groups, religious organizations, trade associations, or political groups are known as public service announcements (PSAs). These ads are designed to inform and educate the public on important issues and provide solutions to common problems. They do not promote a specific product or service but rather promote public welfare.

Question 9

Change Your Attitude is a reality television show in which participants from varying cultural backgrounds share a house.Marketers advertise in the show by letting the participants use their products and also by displaying products in the common areas of the house.This promotional strategy is an example of a:

Accepted Answer

This promotional strategy is an example of product placement, which involves placing products or brands directly into the content of a television show or movie for advertising purposes. In this case, the marketers are displaying their products in the common areas of the house, which is a form of product placement.

Question 10

Manikola Inc.is a beverage company.It uses humour in most of its advertisements in order to appeal its customers.One of these funny advertisements showed that an elderly person lives for 250 years after consuming a health drink manufactured by Manikola Inc.This is an example of:

Accepted Answer

The advertisement is an example of puffery, which is a type of exaggerated or suggestive statement that is not meant to be taken literally. Puffery is legal in advertising as long as it does not make false claims and is not misleading. In this case, the claim that the health drink can lead to a person living for 250 years is obviously not true, but it is not meant to be taken literally and is used for comedic effect.

Question 11

Which of the following terms can be most accurately defined as the application of marketing principles to a public issue to bring about attitudinal and behavioural change among the general public or a specific population segment?

Accepted Answer

Social marketing is defined as the application of marketing principles and techniques to influence a target audience to voluntarily accept, reject, modify, or abandon a behavior for the benefit of individuals, groups, or society as a whole. It aims to bring about attitudinal and behavioral change among the general public or a specific population segment related to a public issue such as health, environment, education, or social problems. Therefore, choice C is the most accurate definition for this term among the given options.

Question 12

A company decides to market its products by featuring them in a reality television show.The celebrities in the show sometimes use the products, which in turn promotes the products.Which of the following advertisement techniques has the company used?

Accepted Answer

The company has used product placement as an advertisement technique, where the products are featured in the reality TV show and used by the celebrities to promote them.

Question 13

Which of the following is an example of an institutional advertisement?

Accepted Answer

An institutional advertisement promotes a company's goodwill and reputation rather than a specific product or service. Option C is the only choice that fits this definition, as it promotes a company's goodwill.

Question 14

Which of the following primarily requires manufacturers and distributors to disclose full information about their products?

Accepted Answer

The Consumer Packaging and Labelling Act primarily requires manufacturers and distributors to disclose full information about their products such as the name, the net quantity, and the list of ingredients in a standardized format on the packaging label.

Question 15

Which of the following generally enforces federal laws that ensure businesses in Canada operate in a fair and equitable manner?

Accepted Answer

Canada's Competition Bureau is responsible for enforcing federal laws that ensure businesses operate in a fair and competitive manner, with the goal of promoting innovation, productivity, and economic growth. This includes investigating and taking legal action against anti-competitive practices, such as price-fixing or abuse of market dominance.

Question 16

Which of the following protects messages with no promotional or selling intent?

Accepted Answer

The Charter of Rights and Freedoms protects freedom of expression, which includes non-promotional or selling messages.

Question 17

Which of the following is a disadvantage of deals as a sales promotion tool?

Accepted Answer

Offering deals may reduce the perception of value for the consumers as they may start to associate the brand with discount or low-quality products. This, in turn, can negatively impact the brand's image and may lead to a decrease in sales in the long run. A and B are incorrect because deals can encourage brand trial and reduce consumer risk by providing them with incentives to try out new products. D is incorrect because deals can also be used to retaliate against competitive action by offering better promotions than the competitors. E is incorrect because deals usually decrease the cost of the goods for the consumers, not increase it.

Question 18

Which of the following statements is true about puffery?

Accepted Answer

The answer of Which of the following statements is true...

Question 19

Which of the following terms can be best defined as the legal exaggeration of praise, stopping just short of deception, lavished on a product?

Accepted Answer

Puffery is the legal exaggeration of praise used to promote a product without outright deception. It is a common marketing technique used to make a product more appealing to consumers without making false claims. Option B (Fraud) and Option C (Scamming) refer to illegal activities, while Option D (Markup) and Option E (Benchmarking) refer to pricing and competitive analysis, respectively.

Question 20

Which of the following statements is true about the regulatory and ethical issues in advertising?

Accepted Answer

The Consumer Packaging and Labelling Act requires all prepackaged products to bear the quantity in metric and imperial for weight, volume, or measures.

Quiz 15: Advertising, Sales Promotions, and Personal Selling