Question 1

Explain off-price retailers with an example.

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Question 2

Describe personalized customer service in the context of the Internet channel.Provide examples to support your answer.

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Question 3

Why do retailers develop private-label brands? Give an example.

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Question 4

Explain the Wheel of Retailing with an example.

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Question 5

How can retailers differentiate themselves from other retailers in the competitive market?

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Question 6

Explain briefly how the retail landscape has metamorphized into a value-driven world.

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Question 7

BioCare Corp.is a new cosmetics manufacturer that produces a high-end line of natural, mineral-based skin care products.What are the different factors that are likely to influence BioCare's choice of retail partners?

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Question 8

Explain the benefits of a store channel.Provide one example for each.

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Question 9

How can multichannel retailers use the electronic channel to increase their share of wallet? Provide one example.

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Question 10

Compare and contrast the retail mix of Starbucks and Tim Hortons.

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Question 11

What is a specialty store? Give an example.

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Question 12

What limitations do store-based retailers face when marketing products?

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Quiz 13: Retailing and Omni-Channel Marketing