The category of buyers that tends to avoid change and relies on traditional products until they are no longer available is called:
A)fad users.
B)early adopters.
C)mature customers.
D)pioneers.
E)laggards.

Question

Quizplus · Accepted Answer

The category described in the question is that of "laggards." Laggards are the last group of buyers to adopt a new product or technology, preferring to stick with established products until they are no longer available or are outdated. This group tends to be more resistant to change and is slow to embrace new trends.

The Category of Buyers That Tends to Avoid Change and Relies