Brenda wanted to buy an LCD TV when it was released but decided to wait for more options and better quality.She bought it at a later stage when companies reduced the prices of LCD TVs due to growing competition in the market.To which of the following groups of buyers does Brenda belong?
A)Innovators
B)Laggards
C)Late majority
D)Early majority
E)Early adopters

Question

Quizplus · Accepted Answer

Brenda waited for more options and better quality, indicating that she was not an innovator or an early adopter. She also did not wait until the very end to make the purchase, which would make her a laggard. Her decision to wait until prices reduced due to competition indicates that she is part of the early majority.

Brenda Wanted to Buy an LCD TV When It Was