Zapper Products Corp., a system integration services company, provides a pay-per-use option for its business customers that allows them to understand its product's capabilities before they order licensed versions on a large scale.This option has made Zapper Products Corp.extremely popular with smaller firms that plan to invest on information technology infrastructure but have limited funds.The factor that is contributing to the success of Techno Products Corp.is:
A)compatibility.
B)complexity.
C)relative advantage.
D)observability.
E)trialability.

Question

Quizplus · Accepted Answer

The pay-per-use option provided by Zapper Products Corp. allows its business customers to trial the product before investing in licensed versions. This demonstrates the factor of trialability, which is the ease with which potential customers can try out an innovation before committing to a purchase. Therefore, the success of Zapper Products Corp. can be attributed to trialability.