Which of the following would a firm that wants to be the pioneer in creating new products most likely use to generate ideas for products?
A)Licensing
B)Customer input
C)Reverse engineering
D)Internal research and development
E)Market research and development

Question

Quizplus · Accepted Answer

Internal research and development would be the best choice for a firm that wants to be the pioneer in creating new products because it allows the firm to utilize its own resources and expertise to create new and innovative products, without relying on external sources for inspiration or ideas. This approach can potentially lead to the development of breakthrough products that set the standard for the industry.

Which of the Following Would a Firm That Wants to Be