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A New Startup Company Decided to Target Canadians Between Age

Question 9

Multiple Choice

A new startup company decided to target Canadians between age of 18 and 35 who use iPhone mobile for their new application.Which segmentation base(s) does the company use?


A) Demographic and behavioural segmentation
B) Geographic, behavioural and psychographic segmentation
C) Geographic and behavioural segmentation
D) Behavioural, demographic, and geographic segmentation
E) Psychographic, behavioural, and demographic segmentation

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