A sports goods manufacturing company has started creating marketing campaigns to specifically target the female market.In this case, the segmentation approach used by the company is:
A)geographic segmentation.
B)benefit segmentation.
C)demographic segmentation.
D)loyalty segmentation.
E)psychographic segmentation.

Question

Quizplus · Accepted Answer

Demographic segmentation involves dividing the market based on factors such as age, gender, income, education, and other demographic variables. In this case, the company is specifically targeting the female market, which is a clear example of demographic segmentation.

A Sports Goods Manufacturing Company Has Started Creating Marketing Campaigns