A credit card company issues a special card only to those customers who spend more than $100,000 a year on its other cards.In this case, the segmentation approach used by the company is:
A)geographic segmentation.
B)benefit segmentation.
C)occasion segmentation.
D)demographic segmentation.
E)behavioural segmentation.

Question

Quizplus · Accepted Answer

The company is segmenting its market based on the behavior of its customers, specifically how much they spend annually on its cards. This approach focuses on understanding and categorizing customers based on their actions and engagement with the company's products or services.

A Credit Card Company Issues a Special Card Only to Those