The concept of being identifiable as a prerequisite for market segmentation refers to the fact that:
A)the customers in a particular segment should react similarly and positively to a firm's offering.
B)market segments should be accessible to firms through persuasive communications and product distribution.
C)market segments should be distinct from one another for a firm to be able to design products or services to meet their needs.
D)the buying power of consumers should be high enough to generate substantial profits.
E)market segments should overlap to a great extent to facilitate marketing mix activities.

Question

Quizplus · Accepted Answer

Being identifiable means that market segments should be distinct from one another, which allows a firm to differentiate its products or services to meet each segment's specific needs. This differentiation will help firms cater to the preferences of each segment more effectively and improve their chances of success. Therefore, market segmentation requires that customers be grouped based on similar characteristics, behavior, or preferences, providing a better understanding of their needs and wants.

The Concept of Being Identifiable as a Prerequisite for Market