Benefit segmentation refers to the segmentation of consumers based on:
A)the worth they get from products or services.
B)where they live.
C)how they describe themselves.
D)their lifestyle preferences.
E)easily measured, objective characteristics such as age, gender, income, and education.

Question

Quizplus · Accepted Answer

Benefit segmentation involves dividing consumers based on the benefits they seek or value from a product or service. It focuses on understanding the specific needs and wants of different consumer groups, and tailoring marketing efforts to meet those needs. This is different from demographic or geographic segmentation, which rely on easily measurable characteristics such as age or location.

Benefit Segmentation Refers to the Segmentation of Consumers Based On