Marketers can track and compare sales performance among various clusters in different locations with the help of PSYTE and PRIZM CE, which are:
A)differentiated systems.
B)behavioural systems.
C)geodemographic systems.
D)undifferentiated systems.
E)concentrated systems.

Question

Quizplus · Accepted Answer

PSYTE and PRIZM CE are geodemographic systems, which segment populations based on a combination of geographic, demographic, and lifestyle factors. This allows marketers to understand the characteristics of different groups of consumers and compare sales performance among these clusters in different locations.

Marketers Can Track and Compare Sales Performance Among Various Clusters