Makers Shoes often has interesting offers for regular customers.These customers are the first to be informed about a new collection.Also, when shoes are on sale, they receive a newsletter in which they are given the opportunity to be the first to avail themselves of the special discounts available.In this case, the segmentation approach used by the company is:
A)geographic segmentation.
B)benefit segmentation.
C)demographic segmentation.
D)loyalty segmentation.
E)psychographic segmentation.

Question

Quizplus · Accepted Answer

The segmentation approach used by the company is loyalty segmentation, as the offers and deals are targeted towards regular customers who have shown loyalty to the brand.

Makers Shoes Often Has Interesting Offers for Regular Customers