Question 1

You are a product manager in a pharmaceutical company.You have developed a new drug to treat a particular terminal illness.How, as a manager, would you segment, target, and position the market for the pharmaceutical company? How would you position the new drug?

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Question 2

You are planning to launch a new reality TV show.What would be your target market? Would you go for undifferentiated, differentiated, or concentrated segmentation? How would you position your TV show? Develop a positioning statement for it.

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Question 3

Explain brand repositioning.

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Question 4

Explain the concept of PSYTE cluster profiles.How can marketer use PSYTE cluster profile? Provide an example.

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Question 5

Explain psychographic segmentation.

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Question 6

Develop a perceptual map for your educational institution.Make sure to include at least 3 other universities/colleges in your map.

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Question 7

The Canadian Wireless Communication is a $50 billion industry.The number of Canadian cell phone subscribers exceeds 30 million, as of Q3 2016.Use segmentation grid and define at least three segments for this industry.

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Question 8

Discuss the use of value as a positioning method with examples.

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Question 9

Explain the steps that marketers can follow to derive a perceptual map with examples.

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Quiz 6: Segmentation, Targeting, and Positioning