Anna bought a laptop from Cosmo-Z Electronics, Inc.While working one day, the laptop suddenly crashed.Despite Anna's best efforts, she could not reboot it.She made a visit to the service centre, but they refused to check her laptop, saying that they did not have the requisite expertise.The centre also refused to make any alternative arrangements.Anna then decided to post her problems on Facebook to advise people not to buy computers from that company.This postpurchase review is an example of:
A)affective components of attitude.
B)nano-campaigning.
C)limited problem solving.
D)social risk.
E)negative word-of-mouth.

Question

Quizplus · Accepted Answer

Anna's post on Facebook warning people not to buy from the company is an example of negative word-of-mouth, which can have a significant impact on the company's reputation and sales. This is because people tend to trust the opinions and experiences of others, particularly when it comes to making large purchases like laptops.

Anna Bought a Laptop from Cosmo-Z Electronics, Inc