Question 1

Two tourists were angry after a hotel clerk gave away their room reservations without their consent.They lashed out against the company by posting a nasty video of their experience online, which more than 20,000 people viewed when it went viral.This act by the tourists to inform others about their discomforting experience with the hotel is an example of:

Accepted Answer

The tourists' act of posting a video online to inform others about their negative experience with the hotel is an example of the behavioral component of attitude, as it involves their observable actions or behaviors towards the hotel. They are expressing their dissatisfaction by sharing their experience with others.

Question 2

Which of the following statements holds true about self-actualization?

Accepted Answer

Self-actualization refers to the mental state of feeling completely satisfied with one's life and how they live. The other options refer to different concepts such as decision criteria (A and B), heuristics (D), and product attributes (E).

Question 3

In the context of Maslow's types of needs, which of the following deals with basic biological necessities of life, such as food, drink, rest, and shelter?

Accepted Answer

Physiological needs refer to the basic biological necessities of life, such as hunger, thirst, sleep, and shelter. Maslow considers these needs as the most fundamental and primary needs that must be satisfied before an individual can pursue other needs.

Question 4

Most shoppers believe that Walmart has the lowest price on every product it sells.This belief is a result of the message used in Walmart's advertising and the opinions expressed by its customers.Which of the following psychological factors is affecting the decision-making process of these customers?

Accepted Answer

The psychological factor affecting the decision-making process of these customers is their attitude. They have formed a belief about Walmart's prices based on the message in its advertising and the opinions of other customers.

Question 5

Jesse believes that Ross is honest and generous.In this case, which of the following components of Jesse's attitude is reflected?

Accepted Answer

The cognitive component of an attitude refers to a person's beliefs or thoughts about the target of the attitude. In this case, Jesse's belief that Ross is honest and generous reflects the cognitive component of Jesse's attitude towards Ross.

Question 6

Jesse feels that Ross is kind, charming, and humorous and therefore she tries to hang out with him whenever she gets the chance.Which component of Jesse's attitude is reflected when she hangs out with Ross?

Accepted Answer

The behavioural component of an attitude refers to the actions or behavior that reflects an individual's attitude. Jesse's decision to hang out with Ross is a behavioral component of her attitude towards him, which is that she sees him as kind, charming, and humorous.

Question 7

John attends meditation classes.He believes that meditation will help him maintain a happy, satisfied outlook on life.John meditates to primarily boost his confidence.Which of the following needs is met by attending such classes?

Accepted Answer

Esteem needs refer to the desire to feel respected and valued by others, as well as the desire for self-esteem and self-respect. By attending meditation classes to boost his confidence, John is addressing his esteem needs.

Question 8

Donatella feels that Lorenzo is kind, charming, and humorous and that is why she feels good when she is around him.Which component of Donatella's attitude is reflected in this scenario?

Accepted Answer

The affective component of an attitude involves a person's emotional response to an object or person, which is reflected in Donatella's positive feelings towards Lorenzo based on his perceived kindness, charm, and humor. The cognitive component involves a person's beliefs or thoughts about an object, while the behavioral component involves a person's actions or behavior towards an object. The physiological component involves physiological responses such as changes in heart rate or sweating, and the deductive component is not a recognized component of attitudes.

Question 9

Which of the following statements holds true about the cognitive component of attitude?

Accepted Answer

The cognitive component of attitude refers to the beliefs a person has about a particular issue or object. It does not involve emotions or actions, which are associated with the affective and behavioral components of attitude, respectively. Option A refers to the affective component, option B describes social comparison, option D refers to negative word-of-mouth, and option E describes the behavioral component.

Question 10

Anna bought a laptop from Cosmo-Z Electronics, Inc.While working one day, the laptop suddenly crashed.Despite Anna's best efforts, she could not reboot it.She made a visit to the service centre, but they refused to check her laptop, saying that they did not have the requisite expertise.The centre also refused to make any alternative arrangements.Anna then decided to post her problems on Facebook to advise people not to buy computers from that company.This postpurchase review is an example of:

Accepted Answer

Anna's post on Facebook warning people not to buy from the company is an example of negative word-of-mouth, which can have a significant impact on the company's reputation and sales. This is because people tend to trust the opinions and experiences of others, particularly when it comes to making large purchases like laptops.

Question 11

Which of the following statements is NOT true of the different types of needs as categorized by Abraham Maslow?

Accepted Answer

The answer of Which of the following statements is NOT...

Question 12

Alexandra is so scared of spiders that she screams loudly every time she sees one.The act of screaming aloud is an example of:

Accepted Answer

The act of screaming is a behavior, which is a component of attitude. In this case, Alexandra's behavior is influenced by her fear (affective component) of spiders.

Question 13

Evonnia is scared of snakes and feels a strong wave of fear whenever she sees one.This fear is an example of:

Accepted Answer

The fear that Evonnia experiences when she sees a snake is an emotional response, which falls under the affective component of her attitude. The cognitive component refers to the beliefs and thoughts about snakes, and the behavioural component refers to how she might act or behave in response to seeing a snake (e.g., running away or freezing). Security needs and lifestyle are not directly relevant to this situation.

Question 14

A hockey equipment manufacturing company is endorsed by NHL superstars.Therefore, ice hockey fans tend to buy hockey equipment from this company.Which of the following social factors is affecting the decision-making process of the hockey fans?

Accepted Answer

The reference group, which is the group of people that individuals look to for guidance in their behavior and decision-making, is affecting the decision-making process of the hockey fans. In this case, their reference group is the NHL superstars who endorse the hockey equipment manufacturing company. The fans are influenced by the endorsement and are more likely to buy equipment from the endorsed company.

Question 15

In the context of consumer buying decisions, which of the following is a need or want that is strong enough to cause a person to seek satisfaction?

Accepted Answer

A motive is a need or want that is strong enough to cause a person to seek satisfaction. Perception, involvement, learning, and attitude are all factors that can influence a consumer's buying decision, but they do not necessarily result in a strong enough desire to seek satisfaction through a purchase.

Question 16

Joe likes BlackBerry brand and still buys BlackBerry phones.He sometimes have to argue with his friends and explain why he buys BlackBerry phones.Which components of Joe's attitude are reflected here?

Accepted Answer

The answer of Joe likes BlackBerry brand and still buys...

Question 17

School reunions help individuals bond with friends and teachers.Such occasions fulfill the individuals':

Accepted Answer

School reunions fulfill an individual's social needs by providing a platform to bond with old friends and teachers. It helps in reliving the memories and strengthening the social connections.

Question 18

Michelle believes that all spiders are dangerous and that a spider bite can have fatal consequences.Such a belief reflects:

Accepted Answer

Michelle's belief about spiders reflects her cognitive component of attitude, which is her beliefs or thoughts about spiders being dangerous and capable of causing fatal consequences. The affective component is the emotional aspect of attitude, the behavioral component is the action or intention towards spiders, and reliance on reference groups or self-actualization needs are not relevant to the scenario.

Question 19

Identify the term that refers to a person's enduring evaluation of his or her feelings about an object or idea and behavioural tendencies toward that object or idea.

Accepted Answer

Attitude is defined as a person's enduring evaluation or feelings about an object or idea and their tendencies towards it. It involves a combination of affective, cognitive, and behavioral components. Attitudes influence how people perceive and respond to different stimuli in their environment, and they can be formed through personal experiences, socialization, and communication.

Question 20

Cielo loves visiting Williams Café, which is located near her college.Her enduring evaluation of Williams Café is that she loves the ambience but doesn't enjoy the food too much.She spends over an hour at the café, almost every day, sipping coffee and reading her books.Which of the following psychological factors is most likely affecting Cielo's decision to be a regular visitor at Williams Café?

Accepted Answer

Cielo's evaluation of Williams Café as having a positive ambiance but not-so-great food suggests that her attitude towards the café is the most significant psychological factor that influences her decision to visit it regularly.

Quiz 4: Consumer Behaviour