Cielo loves visiting Williams Café, which is located near her college.Her enduring evaluation of Williams Café is that she loves the ambience but doesn't enjoy the food too much.She spends over an hour at the café, almost every day, sipping coffee and reading her books.Which of the following psychological factors is most likely affecting Cielo's decision to be a regular visitor at Williams Café?
A)Reference group
B)Culture
C)Purchasing situation
D)Temporal state
E)Attitude

Question

Quizplus · Accepted Answer

Cielo's evaluation of Williams Café as having a positive ambiance but not-so-great food suggests that her attitude towards the café is the most significant psychological factor that influences her decision to visit it regularly.

Cielo Loves Visiting Williams Café, Which Is Located near Her