Most shoppers believe that Walmart has the lowest price on every product it sells.This belief is a result of the message used in Walmart's advertising and the opinions expressed by its customers.Which of the following psychological factors is affecting the decision-making process of these customers?
A)Their purchase situation
B)Their ritual consumption
C)Their culture
D)Their peers
E)Their attitude

Question

Quizplus · Accepted Answer

The psychological factor affecting the decision-making process of these customers is their attitude. They have formed a belief about Walmart's prices based on the message in its advertising and the opinions of other customers.

Most Shoppers Believe That Walmart Has the Lowest Price on Every