Since women constitute 90 percent of Karen's-a pharmacy chain's-customers, the chain decided to implement changes that would make the shopping experience more pleasant for them.Karen introduced a system for shorter waiting time at the check-out counters, wider and better-lit passageways, and more beauty products.Women constitute Karen's:

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Karen's decision to implement changes to make the shopping experience more pleasant for women indicates that they are the target market. The strategies implemented are aimed at specifically addressing the needs and preferences of this group of customers.

Since Women Constitute 90 Percent of Karen's-A Pharmacy Chain's-Customers, the Chain