When Frito-Lay Decided to Move to a Global Campaign to Connect

When Frito-Lay decided to move to a global campaign to connect worldwide fans with a consistent storyline, look, and feel from the Doritos brand, it created

A) higher advertising production costs.
B) longer lead times to introduce products into world markets.
C) a consistent international brand image.
D) more complex coordination of marketing and promotional programs.
E) less desirable economies in production and distribution.