When Global Marketers of Consumer Goods First Consider Expansion into a Developing

When global marketers of consumer goods first consider expansion into a developing country,they often start by:

A) weighing the cost political access as compared to the internal operative imperative
B) assessing the roadblocks associated with global distribution
C) assessing the potential for democracy to flourish in a country where less-than-democratic marketing traditions exist
D) examining the daily lives of these consumers including their needs and aspirations
E) examining the complexity of cultural determinism as compared to the need for aspirational significance See opening vignette.