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Traditionally,Chinese Companies Have Competed Based on Price but Many Are

Question 11

Multiple Choice

Traditionally,Chinese companies have competed based on price but many are trying to move away from this strategy by:


A) expanding global distribution systems internally
B) product placement in Olympic advertising
C) joint ventures with leading manufacturers from Vietnam
D) expanding their promotional mix to include diverse artistic promotional messages
E) developing higher-end products with more brand equity

Correct Answer:

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