Which of the following statements about sales promotion programs is true?
A) Sales promotion programs are targeted only at consumers.
B) Many sales promotion programs are designed to motivate distributors and retailers to carry a product and push it to their customers.
C) Nearly three quarters of all sales promotion dollars are spent on consumer promotions.
D) Sales promotion dollars for most companies are allocated equally between consumers and the trade.
E) Sales promotion strategies aimed at marketing intermediaries are called pull strategies.
Correct Answer:
Verified
Q2: Among major packaged goods companies,spending on _
Q3: Among major packaged goods companies,the greatest percentage
Q5: When a marketer distributes coupons for a
Q6: _ is defined as a direct inducement
Q7: Marketing planning and reward systems may lead
Q8: In the opening vignette,Macy's learned the hard
Q10: Marketers can target sales promotion efforts to:
A)consumers
B)retailers
C)distributors
D)salespeople
E)all
Q11: Which of the following statements does NOT
Q16: Which of the following developments have resulted
Q17: How has the view of sales promotions
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