Some promotional studies indicate the number of sales promotions being offered to consumers is limiting its effectiveness as a marketing tool.In other words,_____ is affecting sales promotion just as it has advertising.

Question

Quizplus · Accepted Answer

Clutter, which refers to the large amount of advertising or promotional messages that consumers are exposed to, can make it difficult for a promotion to stand out and be effective. This is similar to the challenges faced by advertising due to clutter. The other options, such as the recency effect, carryover effect, noise, and subliminal perception, do not directly relate to the issue of clutter affecting the effectiveness of sales promotion.

Some Promotional Studies Indicate the Number of Sales Promotions Being