Sales promotion activities that communicate distinctive brand attributes and contribute to the development and reinforcement of brand identity are:

Question

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Franchise building promotions are focused on communicating the distinctive brand attributes and reinforcing the brand identity. These promotions are designed to build a long-term relationship with the customer and encourage them to repurchase the brand. Non-franchise building promotions are typically short-term and focus on price or discount offers, while high-involvement sales promotions involve higher levels of engagement from the customer. Sales promotion traps are deceptive tactics used to manipulate customers, and event marketing involves sponsoring or participating in events to promote the brand.

Sales Promotion Activities That Communicate Distinctive Brand Attributes and Contribute