Post Cereal is introducing a new kind of breakfast cereal that is soy-based and targeted at health-conscious adults between the ages of 25 and 50.The marketing objectives for the introduction are to generate trial and repeat purchase during the 3-month product launch.Which of the following sales promotion tools should work best for Post?

Question

Quizplus · Accepted Answer

High value in-package coupons and sampling should work best for generating trial and repeat purchase during the 3-month product launch. High-value coupons can incentivize customers to try the soy-based cereal, and sampling allows customers to taste the product before committing to a full purchase. Rebates and trade allowances may not be as effective in generating trial and repeat purchase for a new product. Bonus packs and slotting fees may not be as relevant for a cereal product launch. Sweepstakes and contests may generate interest, but may not drive as much trial and repeat purchase as coupons and sampling.

Post Cereal Is Introducing a New Kind of Breakfast Cereal