Sales promotion tools could be used to increase sales of an established brand by:

Question

Quizplus · Accepted Answer

Using a combination of different sales promotion tools can increase the chances of reaching a wider target audience and ultimately increasing sales. Giving away samples can attract non-users of the brand, while offering coupons can provide an incentive for users of a competitive brand to switch. Identifying new uses for the product can also create new target markets. Using a premium offer can appeal to those who already use a competitive brand and may be willing to switch for the added bonus. Therefore, doing all of the above is the most effective approach.

Sales Promotion Tools Could Be Used to Increase Sales of an Established