As a sales promotion,_____ has the advantage of offering a price incentive to the consumer,which may or may not be utilized,depending upon how the consumer acts after the purchase.

Question

Quizplus · Accepted Answer

A rebate offers a price incentive to the consumer, but the consumer has to take action to redeem the rebate. This means that some consumers may not bother to go through the process of redeeming the rebate, while others will actively seek it out, creating the potential for increased sales.

As a Sales Promotion,_____ Has the Advantage of Offering a Price