The use of rebates by marketers has increased dramatically partly because:
A) bonus packs are no longer effective in creating customer loyalty
B) situational factors are increasing the likelihood of rebate redemption
C) price-off deals are correlated with rebate redemption
D) consumers prefer rebates over lower prices
E) they know 40 percent of rebates never get redeemed Ethical Perspective 16.1
Correct Answer:
Verified
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