Question 1

_____ is defined as the estimated total number of different people who listen to a radio station for a minimum of five minutes in a quarter-hour period within a reported daypart.

Accepted Answer

Cumulative audience (Cume) refers to the total number of different people who listen to a radio station for at least five minutes during a specific time period.

Question 2

The major source for radio ratings in local markets is _____ while information on network audience come primarily from ___________:

Accepted Answer

Arbitron is the major source for radio ratings in local markets, whereas information on network audience primarily comes from RADAR. Therefore, option B, i.e., Arbitron; RADAR, is the correct choice.

Question 3

The _____ is the average number of people estimated to have listened to a radio station for a minimum of five minutes during any quarter-hour in a time period expressed as a percentage of the survey area population.

Accepted Answer

The definition provided matches the description of the Average Quarter-Hour Rating, which is expressed as a percentage of the survey area population. The other answer choices do not match the given definition.

Question 4

Statistical Research's Inc.'s RADAR:

Accepted Answer

RADAR provides network audience measures, along with estimates of network audiences for all commercials.

Question 5

Statistical Research's Inc.'s RADAR:

Accepted Answer

All of the statements are true about Statistical Research's Inc.'s RADAR.

Question 6

Arbitron:

Accepted Answer

Arbitron, now known as Nielsen Audio, historically focused on measuring local radio audiences, provided cume ratings, and competed with RADAR for national network ratings. It also expanded to measure digital listenership, including webcasts.

Quiz 11: Evaluation of Broadcast Media

_____ is defined as the estimated total number of different people who listen to a radio station for a minimum of five minutes in a quarter-hour period within a reported daypart.

The major source for radio ratings in local markets is _ while information on network audience come primarily from _______:

The _____ is the average number of people estimated to have listened to a radio station for a minimum of five minutes during any quarter-hour in a time period expressed as a percentage of the survey area population.

Statistical Research's Inc.'s RADAR:

Statistical Research's Inc.'s RADAR:

Arbitron: