The ________ approach is usually implemented by asking customers to develop short phrases in their own words about the benefits and needs of a particular feature of a product,for example,car door.

Question

Quizplus · Accepted Answer

The voice-of-the-customer (VOC) approach involves gathering feedback and input directly from customers to understand their needs and preferences. One way to implement this approach is by asking customers to provide short phrases or statements about the benefits and needs they have for a particular feature of a product, such as a car door. This helps to ensure that the product meets customer needs and expectations. The other options - classic linear, rugby, and cost differential approaches - are not relevant or typically used in gathering customer input.

The ________ Approach Is Usually Implemented by Asking Customers to Develop