What is the main disadvantage of having a longer run for the test market?
A) It costs more and gives competitors time to formulate a counterattack.
B) It is difficult to gather information about customer attitudes as their responses to surveys may not be honest.
C) Customers might lose interest in the product.
D) The sales data gathered will not be useful for predicting actual sales.
Correct Answer:
Verified
Q50: The _ approach is usually implemented by
Q51: Which of the following takes place during
Q52: Concept generation tests are used to:
A)reduce the
Q53: _ consist of producing the product and
Q54: For a frequently-purchased product,_ are the keys
Q56: _ are used to predict sales and
Q57: _ needs are the operational needs related
Q58: During the most elaborate form of product
Q59: Which of the following types of needs
Q60: Which of the following illustrates how customer
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