The agency of record is primarily responsible for

Name: The agency of record is primarily responsible for
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The agency of record (AOR) is responsible for media negotiation and placement, which means they handle the buying and placement of advertising media. The AOR serves as the main point of contact between the client and the media outlets, negotiating rates and placements on the client's behalf. This is one of the most significant responsibilities of an AOR.

The Agency of Record Is Primarily Responsible for