One of the advantages of the fee system for the client is that
A) the agency can be called upon for an unlimited amount of their time
B) media buy usually includes television spots
C) payment is based on media cost and not on the work provided
D) agency recommendations can be self-serving
E) client-agency relationship is weak
Correct Answer:
Verified
Q41: What commission would be charged on a
Q43: The account director is responsible for
A) increasing
Q45: The agency of record is primarily responsible
Q46: The standard media commission rate paid to
Q50: In order to evaluate the success of
Q52: A benefit to the client of keeping
Q53: Today, many agencies believe the complex and
Q55: A key function of the account executive
Q57: Moving toward this type of agency compensation
Q59: The person responsible for ensuring the final
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