Sometimes it is necessary to run a short-term sales promotions campaign at the same time as a long-term image-building campaign.

Question

Quizplus · Accepted Answer

Short-term sales promotions are typically designed to drive sales and create immediate revenue for a business. On the other hand, long-term image-building campaigns are focused on establishing and reinforcing a positive brand image among consumers over time. While these two types of campaigns may have different goals, they can be complementary and may need to be run concurrently in order to achieve a business's overall marketing objectives. For example, a company might launch a short-term sales promotion campaign to drive sales during a slow period, while also running a long-term image-building campaign to establish the brand in the minds of consumers and build loyalty over time.

Sometimes It Is Necessary to Run a Short-Term Sales Promotions