Question 1

Which criterion cannot be measured objectively but involves a subjective assessment of whether a promotion has enhanced a brand's image or possibly detracted from it?

Accepted Answer

Equity enhancement involves subjective assessment and cannot be objectively measured. The other criteria (expense, efficiency, execution ease, and effectiveness enhancement) can be objectively measured.

Question 2

Define what a premium is,and name and describe the four types of premiums.

Accepted Answer

The answer of Define what a premium is,and name and...

Question 3

This characteristic of a completed promotion program can best be assessed by determining the total units of the promoted item that were sold during the promotion period.

Accepted Answer

The effectiveness of a promotion program can be measured by analyzing the total units of the promoted item that were sold during the promotion period. This metric helps to determine whether the promotion was successful in generating sales and achieving its goals. Therefore, choice E is the best answer.

Question 4

Compare and contrast price-off promotions and bonus packs.

Accepted Answer

The answer of Compare and contrast price-off promotions and bonus...

Question 5

Compare and contrast overlay and tie-in promotions and give an example of each.

Accepted Answer

The answer of Compare and contrast overlay and tie-in promotions...

Question 6

_____ represents the total time and effort that went into the planning and execution of a promotion.

Accepted Answer

The answer of _____ represents the total time and effort...

Question 7

One strength of promotions is that results can be measured to assess the success of a promotional program.Name and describe the five characteristics by which completed promotion programs can be judged.

Accepted Answer

The answer of One strength of promotions is that results...

Question 8

In promotion situations it is possible for brand managers to formally evaluate promotions,provided that the procedure for evaluating each criterion is ____.

Accepted Answer

In order for brand managers to effectively evaluate promotions, the procedure for evaluating each criterion must be clearly articulated, systematically implemented, and consistently applied to all promotions that are appraised. Therefore, all of the options presented in choices a, b, and c are necessary for the promotion evaluation process to be effective.

Question 9

Polk's Sausage wants to develop a promotion that will enhance and reinforce this brand's image.Name and describe consumer promotions that are appropriate for achieving this objective.

Accepted Answer

The answer of Polk's Sausage wants to develop a promotion...

Question 10

Assume that you are the marketing director for a computer parts manufacturer that wants to use rebates as a promotional tool.Explain what rebate fraud is and how you would possibly control this problem.

Accepted Answer

The answer of Assume that you are the marketing director...

Question 11

A model such as     could be used to evaluate a completed promotional program.In this model the "Eij" represents the ____.

Accepted Answer

The answer of A model such as     could...

Quiz 20: Consumer Sales Promotion: Premiums and Other Promotions

Which criterion cannot be measured objectively but involves a subjective assessment of whether a promotion has enhanced a brand's image or possibly detracted from it?

Define what a premium is,and name and describe the four types of premiums.

This characteristic of a completed promotion program can best be assessed by determining the total units of the promoted item that were sold during the promotion period.

Compare and contrast price-off promotions and bonus packs.

Compare and contrast overlay and tie-in promotions and give an example of each.

_____ represents the total time and effort that went into the planning and execution of a promotion.

One strength of promotions is that results can be measured to assess the success of a promotional program.Name and describe the five characteristics by which completed promotion programs can be judged.

In promotion situations it is possible for brand managers to formally evaluate promotions,provided that the procedure for evaluating each criterion is ____.

Polk's Sausage wants to develop a promotion that will enhance and reinforce this brand's image.Name and describe consumer promotions that are appropriate for achieving this objective.

Assume that you are the marketing director for a computer parts manufacturer that wants to use rebates as a promotional tool.Explain what rebate fraud is and how you would possibly control this problem.

A model such as 11ea5c6c_f904_1895_945b_43e6de6be27311 could be used to evaluate a completed promotional program.In this model the "Eij" represents the __.

Quiz 20: Consumer Sales Promotion: Premiums and Other Promotions

Which criterion cannot be measured objectively but involves a subjective assessment of whether a promotion has enhanced a brand's image or possibly detracted from it?

Define what a premium is,and name and describe the four types of premiums.

This characteristic of a completed promotion program can best be assessed by determining the total units of the promoted item that were sold during the promotion period.

Compare and contrast price-off promotions and bonus packs.

Compare and contrast overlay and tie-in promotions and give an example of each.

_____ represents the total time and effort that went into the planning and execution of a promotion.

One strength of promotions is that results can be measured to assess the success of a promotional program.Name and describe the five characteristics by which completed promotion programs can be judged.

In promotion situations it is possible for brand managers to formally evaluate promotions,provided that the procedure for evaluating each criterion is ____.

Polk's Sausage wants to develop a promotion that will enhance and reinforce this brand's image.Name and describe consumer promotions that are appropriate for achieving this objective.

Assume that you are the marketing director for a computer parts manufacturer that wants to use rebates as a promotional tool.Explain what rebate fraud is and how you would possibly control this problem.

A model such as 11ea5c6c_f904_1895_945b_43e6de6be273__11 could be used to evaluate a completed promotional program.In this model the "Eij" represents the ____.

A model such as 11ea5c6c_f904_1895_945b_43e6de6be27311 could be used to evaluate a completed promotional program.In this model the "Eij" represents the __.